Post by account_disabled on Mar 7, 2024 2:19:07 GMT -4
Advertisements on the Google search network, managed through the Ads platform, will become an increasingly strategic tool for the marketing of B2B companies . This is a significant innovation, since Ads has always been a tool with a strong B2C footprint. In fact, ads on the Google platform are used above all to intercept the final consumer and satisfy their needs with targeted communications. All this depends on the very nature of the search engine: Google, in fact, is the access point to the Internet for the entire Western world, it is not a platform specifically dedicated to the business public. This has addressed the features of the relevant advertising platform (Google Ads, formerly AdWords), which are perfect for the marketing needs of any B2C business, but still quite immature in the B2B field .
It is no coincidence that the main tool Germany Phone Number for B2B marketing is LinkedIn, a vertical platform that allows you to segment the target audience in a precise and granular way, directing targeted communications to them also through ad hoc tools such as native forms for lead generation . In recent years, however, the number of B2B companies interested in promoting their services online to relevant decision makers has increased exponentially, determining the success of marketing automation. Google could not stand by and gradually introduced new features in Google Ads clearly aimed at marketing companies with a business-to-business model. Often these innovations are not sensational nor are they communicated directly, but they are able to direct the promotional strategy of the companies involved.
Audience segments linked to the professional sector and the size of the company In recent weeks, Google has very clearly demonstrated its openness towards B2B by introducing some significant innovations. The first concerns audience segments , i.e. the functionality of Google Ads which allows communication to be directed towards a limited and identified audience on the basis of demographic criteria, interests, interactions and various combinations. In the demographic data, an entry dedicated to work activity has appeared, which allows the target audience to be identified based on the size of the company (with 3 levels of detail) for which it works and its reference industry, from finance to manufacturing, from healthcare in the tech world. google-ads-marketing-b2b-company-size-and-sectors Once again, the comparison with LinkedIn comes naturally, but in reality there are significant differences: at the moment, in fact, Google cannot compete with LinkedIn in terms of detail and granularity.
It is no coincidence that the main tool Germany Phone Number for B2B marketing is LinkedIn, a vertical platform that allows you to segment the target audience in a precise and granular way, directing targeted communications to them also through ad hoc tools such as native forms for lead generation . In recent years, however, the number of B2B companies interested in promoting their services online to relevant decision makers has increased exponentially, determining the success of marketing automation. Google could not stand by and gradually introduced new features in Google Ads clearly aimed at marketing companies with a business-to-business model. Often these innovations are not sensational nor are they communicated directly, but they are able to direct the promotional strategy of the companies involved.
Audience segments linked to the professional sector and the size of the company In recent weeks, Google has very clearly demonstrated its openness towards B2B by introducing some significant innovations. The first concerns audience segments , i.e. the functionality of Google Ads which allows communication to be directed towards a limited and identified audience on the basis of demographic criteria, interests, interactions and various combinations. In the demographic data, an entry dedicated to work activity has appeared, which allows the target audience to be identified based on the size of the company (with 3 levels of detail) for which it works and its reference industry, from finance to manufacturing, from healthcare in the tech world. google-ads-marketing-b2b-company-size-and-sectors Once again, the comparison with LinkedIn comes naturally, but in reality there are significant differences: at the moment, in fact, Google cannot compete with LinkedIn in terms of detail and granularity.