Post by account_disabled on Feb 19, 2024 4:21:42 GMT -4
Dropping the Drop-down Status Quo Dropdowns are one of those things most designers expect an eCommerce site to have. This is in spite of the evidence that many users don’t like dropdowns and find them confusing. In an outstanding analysis published on Visual Website Optimizer, the health site BodyEcology completely dropped their drop-down options in favor of a category page with brief product summaries: Smriti Chawla, VSO’s resident content marketer, describes the big impact on the company’s bottom line due to these changes: As you can clearly see via the results, the average revenue and now stands at $143.
61, which is great if you compare it to the average revenue per Buy TG Database conversion of the Control, which was $100.33. Among the multiple of navigation mistakes you can make, this was one that you probably didn’t expect, but should pay close attention to, especially if you operate an online store with a variety of products. 5.) Brevity & Conversions It’s a known fact that you don’t have much time to capture attention with your headline, and it’s also been shown that a large majority of users prefer “straight to the point” headlines over anything subtle or creative.
These proven practices have generally served marketers and web designers well, but as is the running theme in this article, they shouldn’t be accepted as being universally effective when it comes to increasing conversions. As Michael again shows us, sometimes excess copy can destroy conversions (as one would expect). In this particular instance, the tests were done on a sign-up form: Vanilla results, right? You would assume that brevity is king in nearly all aspects of increasing conversion rates.
61, which is great if you compare it to the average revenue per Buy TG Database conversion of the Control, which was $100.33. Among the multiple of navigation mistakes you can make, this was one that you probably didn’t expect, but should pay close attention to, especially if you operate an online store with a variety of products. 5.) Brevity & Conversions It’s a known fact that you don’t have much time to capture attention with your headline, and it’s also been shown that a large majority of users prefer “straight to the point” headlines over anything subtle or creative.
These proven practices have generally served marketers and web designers well, but as is the running theme in this article, they shouldn’t be accepted as being universally effective when it comes to increasing conversions. As Michael again shows us, sometimes excess copy can destroy conversions (as one would expect). In this particular instance, the tests were done on a sign-up form: Vanilla results, right? You would assume that brevity is king in nearly all aspects of increasing conversion rates.