Post by account_disabled on Jan 24, 2024 0:09:26 GMT -4
During quarantine, many companies moved online and, most likely, will remain there. Therefore, their employees are faced with a new task - to master web analytics in order to understand how effective online promotion is. Especially for such businesses, we have prepared a guide to the main indicators, tools and most important web analytics reports. Reading time: 22 minutes Basic indicators How to calculate the cost of attracting a lead, client, return on investment in advertising What you need to analyze data in a web analytics system Basic reports of web analytics systems What points to pay attention to when analyzing How to correctly compare data for different periods Call tracking and its key reports End-to-end analytics - analyze expenses and profits in one interface Having delved into the basic concepts, tools and reports described in the article, you: you will be able to speak the same language as your contractor - if you order promotion from an agency; You’ll understand where to start if you want to promote yourself and are just starting to do it online; you will be able to regularly monitor how running advertising is performing and make informed decisions on allocating the budget for it; You’ll find out which activities drive non-targeted traffic, and you’ll be able to invest money in campaigns that are truly effective.
Let’s Fax Lists make a reservation right away: analytics is a broad concept, and it is impossible to describe all the instructions in one material. Therefore, in the article you will find links to manuals that will help you further. Basic indicators Below we list the metrics that you will definitely encounter in the reports of web analytics systems - so it is better to know their meaning. In the article we will talk about such systems using Google as an example. Session or Session This is a sequence of user interactions with a site over a certain period of time. In one session, a person can, for example, view five products from the catalog, download the price list and order a call back. The “Average session duration” indicator is an indicator of whether a person was interested in reading the site or whether he immediately left it.
A new session can only start if the old one has already ended: after half an hour, if the visitor did nothing on the site; at midnight; if a user clicked on an ad from one campaign, exited, and then entered an ad from another. There are also conditions under which Google Analytics begins to count a visit not as a new session, but as a continuation of the next one. They are described in Google Help . CTR Click Through Rate or “click through rate” indicator. The ratio of the number of people who saw the advertisement and the number of users who followed it to the site. Experts do not recommend drawing definitive conclusions about the effectiveness of ads based on CTR. It’s not a fact that a user who clicks on an ad will ultimately make a purchase.
Let’s Fax Lists make a reservation right away: analytics is a broad concept, and it is impossible to describe all the instructions in one material. Therefore, in the article you will find links to manuals that will help you further. Basic indicators Below we list the metrics that you will definitely encounter in the reports of web analytics systems - so it is better to know their meaning. In the article we will talk about such systems using Google as an example. Session or Session This is a sequence of user interactions with a site over a certain period of time. In one session, a person can, for example, view five products from the catalog, download the price list and order a call back. The “Average session duration” indicator is an indicator of whether a person was interested in reading the site or whether he immediately left it.
A new session can only start if the old one has already ended: after half an hour, if the visitor did nothing on the site; at midnight; if a user clicked on an ad from one campaign, exited, and then entered an ad from another. There are also conditions under which Google Analytics begins to count a visit not as a new session, but as a continuation of the next one. They are described in Google Help . CTR Click Through Rate or “click through rate” indicator. The ratio of the number of people who saw the advertisement and the number of users who followed it to the site. Experts do not recommend drawing definitive conclusions about the effectiveness of ads based on CTR. It’s not a fact that a user who clicks on an ad will ultimately make a purchase.